sTyLe versus DESIGN
I would like to share an article from Jeffrey Zeldman. He talks about the importance to understand the difference between style and design in today's design industry.
Style and design are 2 very different entity and yet it gets blurred in today's design practice. We too have debates on the importance of both and how we should not get consumed by self indulgence and give our client's the very best functional design that could solve their design problems and expectations.
It is a combination of both we felt that should be balanced well. What do you say? Think about it. If you are a designer and you look back at what you have done previously, have you been self indulging yourself by mimicing celebrity designer's styles in client's projects or have you genuinely look at a design problem and solve it by applying design principles, creative concepts with solutions and design aesthetics which will relate to the intended target audiences according to your client's needs so that it can optimise their ROIs.
Just a personal thought, if i were to spent a few thousands of dollars to hire a designer to help improve my company's brand awareness and to increase our ROI, I certainly won't settle at just something beautiful, I would want to know how do I achieve my objectives with the beautiful design. I guess that's only fair to me ain't it? I totally agree with Jeffrey and I have the similar worries as him, read to find out more.
Style and design are 2 very different entity and yet it gets blurred in today's design practice. We too have debates on the importance of both and how we should not get consumed by self indulgence and give our client's the very best functional design that could solve their design problems and expectations.
It is a combination of both we felt that should be balanced well. What do you say? Think about it. If you are a designer and you look back at what you have done previously, have you been self indulging yourself by mimicing celebrity designer's styles in client's projects or have you genuinely look at a design problem and solve it by applying design principles, creative concepts with solutions and design aesthetics which will relate to the intended target audiences according to your client's needs so that it can optimise their ROIs.
Just a personal thought, if i were to spent a few thousands of dollars to hire a designer to help improve my company's brand awareness and to increase our ROI, I certainly won't settle at just something beautiful, I would want to know how do I achieve my objectives with the beautiful design. I guess that's only fair to me ain't it? I totally agree with Jeffrey and I have the similar worries as him, read to find out more.
Yours Humbly,
Charles Ho
Charles Ho
