London 2012 Brand Team has just unveil the latest pictogram designs for the 2012 Olympics in London. Quoted, "Traditionally pictograms are used for way finding and signage at Games time, so people generally see them as just an Organising Committee's way of doing their own toilet sign!" I like them. Personally there's a touch of Otl Aicher's '72 Olympic pictogram design.
My personal favourite is the Track Cycling 'dynamic' pictogram. A cyclist myself, I must say that's one helluva pictogram!
Good job London 2012 Brand Team!
